Marketing success can be elusive for many small business owners. Most rely on word of mouth (which is the best form of marketing) because they haven’t had much success doing anything else. Even if your business is doing well from word of mouth, there are some steps you can do to improve that.

Entrepreneurs have an independent streak for sure. I have it, you have it, we all have it. It’s why we can’t see ourselves in a 9 to 5 job. It’s why we’re so successful in what we do. We take the bull by the horn and make it happen.

If you’re like many business owners, it’s been hard to find good employees. It seems like the younger generation doesn’t want to work and are lazy. Or at least that’s what they say. But think about this, the baby boomers were also considered lazy when they were in their twenties and thirties.

According to the 2022 U.S. Census Bureau, a little more than 10% of businesses are run by husband and wife teams. And that number is continuing to grow as more and more couples are realizing they can make more money working together than in separate jobs or businesses…

It typically takes a significant (near) life tragedy to change someone’s perspective. Many of us entrepreneurs are wired to achieve while neglecting our most important relationships. Imagine being in a commercial jet that is about to go crashing into the Hudson River…

Welcome to Thriving in Tandem. It’s a podcast for you the married entrepreneur that wants to win in business and marriage at the same time. The biggest challenge for the married entrepreneur isn’t just succeeding in business, it’s succeeding in all areas of your life including your marriage…

We all know communication is key when it comes to marriage. It’s also the foundation for great marketing. So we decided to bring in an expert in communication. Hall of Fame radio producer Steve Reiter.

Are you a perfectionist like me (Robert)? Do you plan everything to a “T” or pack your schedule so tight that you have no room to breathe? Have you heard some guru say, “You have a book in you”?

We’re back from six weeks on the road. We saw the country, spacious skies, fruited plains, purple mountains majesty and went from sea to shining sea.

We did a thing! Our first book is released today on Amazon. What’s it about? Work-life balance and how to win in marriage and business at the same time. Is this even possible? It is.

If you were like me growing up, I often felt like I didn’t fit in. Especially when we moved from Hawaii to San Jose, Ca. I was the only asian kid in my class. So I got picked on, not so much because of my ethnicity but my height. Or lack thereof.

One of the strong suits of the entrepreneur is their vision. They see the possibility even when others think it’s impossible. Tons of ideas are constantly racing through their…Squirrel!...heads. Unfortunately, that can also be the trap that keeps them from building a great business.

Finding out your purpose in your business sounds like a lot of fluff. That’s something a non-profit needs to know, not a serious business like yours, right? Well, you’d be surprised to learn how understanding your God given purpose for your life and how it can positively impact your business can be beneficial for your business.

When you talk about marketing, what comes to mind? Digital ads, SEO, websites, and sales funnels to name a few? It’s all about customer acquisition and finding new customers, right?

Many businesses have the perception about marketing that it’s about trying to convince someone to purchase a product or service. Hopefully, you’re being ethical about your marketing but many toe the line if not cross it.

Many businesses are constantly concerned about what their competition is doing in order to stay relevant to their customers. Many entrepreneur programs, consultants, and coaches recommend doing a competitive analysis at startup and anytime…

You may be working harder than ever this year yet the profits just don’t seem to be there. In fact, your total revenue may even be up but the profits aren’t. Why is that? It may be a simple fact that you aren’t charging…

Could you imagine leaving a multi-million dollar/year marketing agency you co-founded while in college and then pivot to create a non-profit foundation? Well, that’s exactly what our guest Chris Lesner did 8 years ago. Him and a few…

Branding is such an important aspect of marketing but because of it’s misunderstanding and misconceptions, it’s not done well by most businesses. And that is why many struggle with their marketing because they can’t…

One of our roles as Christians is to represent God to the world around us. Well, God is anything but average and ordinary so we shouldn't settle for average and ordinary either. If we really want to represent our God, we should believe for…